What a month it's been...

Hey Lovely,

Honestly, where do I even start?

We kicked off the month coming off the back of what was our biggest collection launch yet, and I still don’t think I’ve fully processed it.

So much time, work, late nights, changes and samples went into bringing this collection to life, so seeing you ladies actually wearing it, ordering it and sharing your love for it has meant more than I can explain.

And then… I went to China.

If you’d told me a few years ago that I’d be there, stepping so far outside my comfort zone and getting right into the process behind the brand, I probably wouldn’t have believed you. But there I was.

Learning. Asking questions. Looking at samples. Making sure we were getting things right. Because I care so much about what we’re creating here, and I want every piece we put our name on to be something I’m genuinely proud of.

And then came Espresso. Safe to say, you girls have been loving her. There’s something about this collection that just works with everything, and seeing how you’ve all been styling the pieces has been one of my favourite things to watch this month.

We also brought back some of your most-loved colours with a huge restock. Purple. Teal. Navy. Royal Blue. It’s honestly pretty surreal seeing colours and pieces that started as an idea on a mood board become things that you’re actually wearing, working out in and living your lives in.

So, thank you.

Thank you for every order. Every tag. Every DM. Every review. Every time you tell a friend about DTL.

You’re the reason we get to keep doing this. And just when you thought we might slow down… 

We’ve got something new coming in September. I can’t say too much just yet, but let’s just say… your everyday DTL wardrobe is about to get a little bigger 🤍

Stay tuned.

Love,

Rhi, Founder