Hi! My name is Rhiannon Duke and I am the proud Founder of Duke The Label, an Australian activewear brand known for our all inclusive high-performance workout wear that is both fashion-forward yet functional.
Growing up on the Gold Coast, my passion project started at the age of just 20. I took a phone call from my sister, this was in 2018, when my sister had just had her second baby and was turned away from a store by the staff who explained the garment that she was trying on was “the biggest size available”. The size of the garment was an Australian size 14 (considered to be the average size of an Australian woman). Hearing this story prompted me to want to make a change and thus, Duke The Label was born. Over 18 months of hard work went into creating the first Duke the Label collection which boasts designs that are constructed to support and contour all the beautiful bodies of our customers.
Here at Duke The Label we offer a range of super-flattering activewear that caters to all shapes and sizes and is crafted with every woman’s body in mind. In a move to support our brand ethos of inclusive sizing and ridding the labelling of women as ‘large’, we have eliminated size large from our size chart. In its place you’ll find sizes ranging from Extra Small to Extra Extra Extra Curve, with our brand believing this is a better representation of Australian women’s bodies.
Through our brand Duke the Label, I am campaigning for change, believing that women shouldn’t have to fit into society's preconceived notions of what a ‘fitness physique’ is. Instead, I believe that all women should all feel empowered to get active, no matter what size they are.
We love our community no matter of your look, our community is here to support you and our designs are here to empower and support you.
Rhiannon Duke x