September at DTL 🤍
Hi lovely, I feel like there’s been so much happening lately, so I thought I’d give you a little update. September saw the launch of our AirLite collection - our... Read More
Core Bundle - 7/8 Length Legging - 15% Off
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Complete Bundle Espresso - 7/8 Length - 20% Off
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Complete Bundle Espresso - Full Length - 20% Off
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Founder’s Note — From Rhi
I never set out to start a brand.
At 19, I was just a girl with a second-hand sewing machine from Gumtree, some Spotlight fabric, and an idea:
“Maybe if I made leggings for the women at my gym, I’d make a few friends.”
But what started as a way to connect turned into an obsession. I became hooked on creating the perfect pair of leggings, pieces that held you in, smoothed in all the right places, and moved with your body, no matter your shape, size, or stage of life.
Before I knew it, I found myself surrounded by an incredible community of women, most of them postpartum, juggling life, work, kids, and everything in between. They weren’t looking for the “latest trend” or another “It-girl aesthetic.”
They just needed activewear that worked:
Black leggings that hold you in and smooth out dimples
Pockets big enough for kids’ toys, snacks, or doggie bags
Sports bras that support without suffocating
Timeless, comfortable pieces designed for real life, not Instagram trends
That’s what Duke The Label was built on: women supporting women.
I’m not here to make “cool-girl” pieces for photoshoots. I’m here to make timeless designs that make you feel like you’ve got your life together, even on the days you don’t.
Because you deserve activewear that loves you back.
If you choose to purchase from my brand, please know that I am forever grateful.
Never in my wildest dreams did I think that, at 19, this little idea would grow into a brand and, more importantly, into a community of the most beautiful, inspiring women.
DTL turns six next year, and that’s only possible because of women like you, women who took a chance on trying a small brand, built by a founder who simply wanted to create pieces that change how women feel about themselves.
From the bottom of my heart, thank you for being here, for supporting me, and for believing in this journey.
— Rhi
Founder & Designer, Duke The Label
DESIGNED BY US. MADE FOR YOU.
There are two ways to make activewear: choose an existing product and put your logo on it, or develop it yourself. We do the latter.
I’m Rhi, founder and designer of DTL. Since 2019, I’ve worked directly with our fabric mill and cut-and-sew factory to develop what goes into our fabrics, how our garments are constructed and, most importantly, how they fit you.
The footage you’re seeing was filmed by me inside the factories that make your DTL.
I’m Rhi, founder and designer of DTL. Since 2019, I’ve worked directly with our fabric mill and cut-and-sew factory to develop what goes into our fabrics, how our garments are constructed and, most importantly, how they fit you.
The footage you’re seeing was filmed by me inside the factories that make your DTL.
WE START WITH THE FABRIC
Before there is a pair of leggings, there is the fabric.
I work directly with our fabric mill to develop the weight, stretch, recovery, compression and feel we want. Our signature 290gsm Fit & Sculpt fabric is custom-developed for DTL, because the right fit starts with the right fabric.
I work directly with our fabric mill to develop the weight, stretch, recovery, compression and feel we want. Our signature 290gsm Fit & Sculpt fabric is custom-developed for DTL, because the right fit starts with the right fabric.
THEN WE BUILD THE GARMENT
Every DTL garment is made to our own designs, measurements and technical specifications.
From the height of your waistband to where a sculpting seam sits, those details are there because we put them there.
From the height of your waistband to where a sculpting seam sits, those details are there because we put them there.
YEARS OF YOU BUILT INTO THE FIT
Our leggings, shorts and High Impact Sports Bra have evolved from some of our original designs dating back to 2019.
Every fitting, sample and piece of customer feedback has helped us refine them.
The DTL you wear today has years of you built into it.
Every fitting, sample and piece of customer feedback has helped us refine them.
The DTL you wear today has years of you built into it.
THE FINAL SIGN-OFF IS MINE
I’m involved from the first concept to the final production sample.
If something doesn't fit the way I intended, that's on me. I listen to your feedback, take it back into development and work with our factories to make it better.
You wear it. I listen. We refine it.
Rhi, Founder & Designer
If something doesn't fit the way I intended, that's on me. I listen to your feedback, take it back into development and work with our factories to make it better.
You wear it. I listen. We refine it.
Rhi, Founder & Designer
