A little May update

Hey lovely,

We’re already a few days into June, but before we get too carried away with everything we’ve got planned, I wanted to take a moment to look back on May 🤍

It feels like it absolutely flew by, but when I sat down and thought about everything that’s happened, I realised it was actually a pretty big month.

One of the biggest highlights was finally approving the latest samples for our new straight leggings. The response from you girls has honestly blown me away. Between the comments, DMs and email replies, it’s been so exciting seeing how many of you are just as excited as I am. It’s one thing to have an idea in your head, but it’s another to see our community get behind it too 🤍

Speaking of community... Mother’s Day this year reminded me once again how lucky I am to have such an incredible group of women around this brand.

Thank you for every message, every story, every comment and every order. Whether you’re a mum, have a mum, miss a mum, or are navigating your own journey, thank you for letting us be a small part of your life.

This month was also a little different for me personally. I shared an honest update about why new releases sometimes take longer than people expect. The truth is, sometimes I get scared.

Scared that a product isn’t quite ready. Scared it won’t be good enough. Scared that I’ve missed something. I put a lot of pressure on myself cause I genuinely want every piece we release to be something you’re proud to wear.

So thank you. Thank you for the kindness, encouragement and understanding after that email. I read every reply and honestly felt so supported by this community.

Another thing is we welcomed Hannah to the team this month! The warehouse has somehow become even louder, busier and more fun and I wouldn’t have it any other way 😂

FInally... I’ve been spending a lot of time on our J-K cup development. I know so many of you have been asking for more options in larger cup sizes, and I want you to know we’re working on it. It takes time to get right, but we’re making progress and I’m so excited for what’s ahead.

It’s been a month of growth, lessons, exciting samples, honest conversations and a lot of gratitude. Thank you for being here. Thank you for cheering us on. And thank you for helping make DTL what it is.

I can’t wait to show you what’s next.

Love always,

Rhi xx