A little June recap

Hey lovely,

Every month I tell myself I’ll stop saying, "This was our busiest month yet." And somehow… every month proves me wrong 😂

June was one of those months that flew by. It was full of planning, filming, brainstorming, warehouse days and way too many sample deliveries. It honestly reminded me why I love building DTL so much.

We worked on our biggest collection yet.

For months we’ve been working behind the scenes on what’s about to become our biggest launch yet. Seeing it finally come together has been so rewarding and I genuinely can’t wait for you to experience it. We’re getting so close now.

We had our dreamiest shoot yet.

One of my favourite days this month was campaign shoot day. There’s something so special about watching months of planning finally come to life. 

We welcomed Han to the team.

One of the best parts of June was welcoming Han to our warehouse team. She’s fitted in so beautifully, and it’s been so lovely having another incredible person join DTL. The warehouse somehow got even more unhinged. If you’ve been watching our socials lately… You’ll know exactly what I mean 😂

We’ve shared more behind-the-scenes moments than ever before, and honestly, it’s been one of my favourite things. The warehouse has somehow become louder, funnier and just a little more chaotic - in the best possible way.

I think sometimes it’s nice to show that behind every polished campaign is a team laughing, making mistakes, filming bloopers and genuinely having fun together.

So. Many. Samples.

I don’t think there was a single week where we didn’t have another sample arrive. Every delivery means another opportunity to tweak something, improve a fit, test a new fabric, or bring another idea to life. And if I’m honest… DTL is becoming so much more than bras and leggings.

There’s so much happening behind the scenes, and I genuinely can’t wait until I can finally show you.

If June was exciting… July is going to be even bigger.

Thank you for following along, supporting us, cheering us on and letting us bring you behind the scenes.

I honestly love sharing this journey with you, and I’m so excited for everything that’s coming next.

Love,

Rhi x