A little April update

Hey lovely,

April has been a big month for us. Not necessarily in a loud way, but in terms of what’s been happening behind the scenes.

The biggest shift this month is that we’ve started expanding into the USA and Canada.

This wasn’t something we planned this early. We thought it would be at least another year before we stepped into those markets, but it just kind of happened. And seeing that unfold has felt really special.

At the same time, we sold out of our Small E–HH and Medium E–HH sizes.

It happened a lot quicker than we anticipated - which is obviously amazing, but also something we’re working on improving as we grow. We’ll be restocking those sizes mid-June 🤍

Alongside that, we’ve been continuing to build the pieces you’ve been asking for.

One of the biggest ones has been the lipoedema leggings.

This has come directly from you - your messages, your experiences, and what you’ve been asking for. We’ve created our very first sample. It’s not perfect yet, and there’s still a lot we’re working through. But it’s a start. And it’s something we’re committed to getting right.

And then there’s bras. There’s a lot happening there at the moment. We’ve been testing, adjusting, and really listening to everything you’ve been sharing with us.

Because it’s clear there isn’t just one solution. Different bodies need different things, and that’s exactly what we’re working towards.

Everything we’re building right now comes back to the same thing. Listening. To what you need. To what hasn’t worked before. To what you want to see from us.

That’s what shapes every decision we make.

And April felt like a step forward in that. 🤍

Love Always,

Rhi xx